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Carnaby launches its Christmas Season with a Chain Reaction

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PostPosted: Tue Oct 30, 2007 7:32 pm    Post subject: Carnaby launches its Christmas Season with a Chain Reaction Reply with quote

Carnaby, famous for its extraordinary Christmas installations, brings another notable display this year from 14 November 2007. Huge, oversized and brightly coloured, the ‘paper chain’ installations, interlink through the main thoroughfare of Carnaby Street and connecting all twelve streets of the Carnaby area.

This year’s iconic display will hopefully help to raise awareness and money for one of the oldest and established Children’s charities in the world; Barnardo’s.

A special Christmas Barnardo’s ‘pop up’ store is being launched at 11/12 Carnaby Street on Saturday 1 December 2007 for this purpose. News of the store promises to create quite a chain reaction of its own. The brightly coloured paper chains signify the global accord that is felt for Barnardo’s and are symbolic of a ‘childhood’ Christmas recognised by even the coolest of adults at this time of year.

This year the paper chain design will utilise the Carnaby building up lighters to interact at night with the holographic finish of the Christmas decorations, therefore using no extra electricity for the display. Further to this, by using a highly reflective material and extremely bright colours, the oversized ‘paper chains’ will react to sunlight too, which removes the use of electricity during daylight hours altogether.

Simon Quayle, Shaftesbury Plc says; “Carnaby is constantly moving forward and this Christmas we are delighted to announce our support of Barnardo’s. The concept of the paper chains linking the streets of Carnaby and Barnardo’s together is extremely powerful”

Carnaby offers Christmas shoppers an array of dynamic and individual flagship stores, independent shops, bars and cafes and a unique selection of restaurants and nightclubs. Carnaby includes the world famous Carnaby Street, Newburgh Street, Kingly Court, Ganton Street, Fouberts Place, Kingly Street, Beak Street, Lowndes Court, Marlborough Court, Broadwick Street and Marshall Street.

Recent new store openings include Cowshed, Criminal, howies, USA Pro, The Beauty Lounge, Albam, William and George and Hilfiger Denim.

For more information about Carnaby see:
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